4+ YEARS OF COPYWRITING EXPERIENCE
✦
RESULTS-DRIVEN CONTENT
✦
CONVERSION-FOCUSED COPY
✦
VERSATILE ACROSS INDUSTRIES
✦
4+ YEARS OF COPYWRITING EXPERIENCE
✦
RESULTS-DRIVEN CONTENT
✦
CONVERSION-FOCUSED COPY
✦
VERSATILE ACROSS INDUSTRIES
✦
✧ click an icon to open a window ✧
Services
If it needs words, it's on this list somewhere.
Website and landing pagesHomepages, about pages, campaign landing pages. Written to move people, not just fill the layout.
Product and packagingProduct pages, descriptions, back-of-pack copy, user manuals. The unglamorous stuff that has to be clear, accurate and on-brand, often all at once.
Blogs and SEOLong-form that ranks without reading like it was written for a crawler. Researched properly, cited where it counts.
EmailLaunch sequences, newsletters, abandoned cart flows, eDMs. Copy people open, not archive.
Social and campaignsCaptions, carousels and campaign copy that sound like a person, not a brand deck.
Brand voiceTone-of-voice guides so your copy still sounds like you when I'm not the one writing it.
Every project starts with a conversation, not a template.
About Me
I trained as a scientist before I started writing for a living. The lab taught me to test things instead of guessing. Everything since, agency and brand-side both, taught me that being right doesn't count for much if nobody reads past the first line.
These days I write in-house at eShopping Group, across a whole portfolio of brands. Different products, different audiences, one voice to figure out each time. It's the kind of range that keeps the work sharp: copy that's backed by data and still worth reading. If it needs words, I'll make them count.
Currently booking: Q3 2026
Testimonials
"Christine took a homepage we'd rewritten four times ourselves and made it sound effortless. Conversion went up the week it launched."— Jessica Sepel, Founder of JSHealth Vitamins
"She's the only copywriter who's ever made our finance team laugh during a review call."— Nanette, Director of Belista Realty
"Fast, sharp, and somehow always sounds exactly like us."— Jacob, Founder of Macari N Co.
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